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Where tourists really decide
Every morning during Fallas, the day’s plan is decided over a coffee.
Not on a search engine.
But by what the visitor sees and touches at breakfast.
Fallas 2026: 15–19 March
In just a few weeks, more than a million people will be in Valencia.
While others fight to appear on Google, you can be on their table.
In their hand. Without competing with anyone.
What kind of tourism business do you run?
If you offer tours
More than a festival. A story.
Local Fallas guide
QR → Video + timetables
If you rent bikes or scooters
Experience Fallas without the traffic.
Bike & scooter hire in [area]
QR → Hourly bookings
If you manage holiday apartments
Your balcony for the Ofrenda.
City centre apartments
QR → Discount for direct booking
Any tourism business can use this local marketing strategy in a practical, effective way.
How it works
1. Identify where your ideal customer has breakfast (hotels in your area, cafés near your business).
2. Offer to supply their sugar free of charge (many say yes because it cuts a running cost).
3. Your message sits on their tables throughout March.
Alternative
Use them in your own venue if you have a terrace or waiting area.
They work the same way. Visitors keep them, photograph them, or take them with them.
The call to action: one clear QR code
Your QR can lead wherever you choose:
- Your WhatsApp Business (instant message from the tourist)
- Your Instagram or TikTok profile
- Your online booking system
- A simple Google Form (free)
You don’t need a website. You don’t need a landing page.
You just need a way for people to contact you — and you already have one.
The sachet is just the beginning
At Azúcares Ros, we specialise in personalised sugar sachets.
Each season we work with tourism businesses across Valencia — restaurants, tour operators, rental companies, boutique hotels and experience providers.
What we know:
- Which designs grab attention in two seconds
- Which messages trigger QR scans
- Which mistakes quietly waste your money
We don’t just supply sachets.
We create physical presence where your customer already is.
Common mistakes and smart moves with personalised sugar sachets
Fatal mistakes with your QR destination
- A slow website that takes 8 seconds to load
- A generic homepage with no clear offer
- A 15-field enquiry form
- “Contact us” with no direct number
What actually works
- Direct WhatsApp (one click and they’re speaking to you)
- A clear, visual booking calendar
- A specific offer: “10% off when you book today”
- A short 30-second video that sells the experience
Tourists are on holiday. They have no patience.
Make it easy — or lose them.
We handle everything
- Professional design (you just send your logo)
- Message writing if you’re unsure what to say
- QR code generation and testing before print
- High-quality printing
- Delivery to your address
You decide what you want to promote and where the QR should lead.
We take care of the rest.
Within 7–10 days, it’s ready.
Realistic expectations
Don’t expect 50% to scan the QR. That doesn’t happen.
What you can expect:
- High visibility: thousands see your brand
- Moderate scans: a small percentage will scan
- Qualified enquiries: those who scan want information now
- Physical recall: many keep the sachet even if they don’t scan
Frequently asked questions
How much does it cost?
It depends on quantity.
Production costs are typically lower than what you’d spend on digital advertising during Fallas.
Important: there’s no small print.
The price we quote includes everything (design + print + delivery).
Request a no-obligation quote today and we’ll reply within 24 hours with a fixed price.
How long does it take?
Design + production + delivery = 7–10 days in a normal season.
That’s why it needs ordering now.
Does it work outside Fallas?
Yes. But Fallas increases tourist traffic in Valencia tenfold.
It’s the optimal moment to maximise reach with the same investment.
© Azúcares Ros